Digital Marketing / Advertising / Online Marketing are probably the most used terms of the marketplace today. However, it is sadly just a several jargon for most of your companion who hear it and employ it to convey their travel. What exactly is digital marketing and what part of it is essential for today’s business person? We’re here to break it down for you personally personally in the simplest words possible.
Online Marketing is solely marketing of your merchandise onto digital platforms so as to store onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is this task. That is what Online marketing must be. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is a wider concept accompanied by social media marketing in the sense that, all social media platforms are available digitally i.e. online. However, there are other platforms that fall under digital marketing other than social media promotion and marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of your product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a way of developing your website’s content in wherein allows the search engine’s algorithm to crawl and try out your website efficiently. It is a way to get higher rankings associated with search results on the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every web master as it assists stand out on the list of sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that possess a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple times. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy these so as preserve reminding them concerning their visit to price of running.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a great digital / Web marketing experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771